Good or bad to use social media websites(week 9)

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Despite the many benefits for industry in using social media such as: productivity, easy access to knowledge and staff engagement; however, many risks outweigh the benifits. These risks include:

  1. Confidantial Information Risk;
  2. Misleading or deceptive conduct;
  3. Industry Specific Risks;
  4. Privacy;
  5. Negligent Mis-statement
  6. Reputation

Social Media Legal Risks for Australian Banks.

An interesting website shows how legal risks have prevented some Australian banks from embracing social media sites even though they are used by international banks. The site explains why in the following extract:

“To date , Australian Banks have not embraced the use of social networking tools as readily as their international counterparts. Australian financial institutions work in a heavily regulated industry and as result, the lack of adoption of social networking tools may be attributed to exposure to potential legal risks”

Two industry examples:

  1. In spite of the reluctance of most Australian Banks, the Commonwealth Bank’s experience with social networking ia a positive example of how social networking can build a reputation.

Messages posted on Twitter by customers complaining about poor service were speedily reclified by CBA – turning the bad situations into positive ones. CBA sees social media as a positive aid to improving customer service.

  1. On the other hand a glaring example of how social networking can damage a company’s reputation is Nestle’s recent Facebook bungle.

Nestle recently experienced a situation where their Facebook fan page was littered with protests about how company policy was hurting the habitats of endangered species such as Orangutans. Wildlife activists used image altering software to change the company’s logo.

Nestle responded “we welcome your comments, but please don’t post using an altered version of any of our logos as your profile pic – they will be deleted”.

This lead to more protests and from Greenpeace members, followed by company replies.  Their experience is a warning to other business of how their fan pages can be used as a site for cititicism by disgruntled individuals.


Business and corporate blogging (week 7)

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A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.  Although there are many different types of corporate blogs, most can be categorized as either external (published on Inetrnet) or internal (generally accessed through the corporation’s Intranet).

In our case we intrested more in external biseness and corporate blogging. Corporate blogs may be written primarily for consumers (Business-to-consumer) or primarily for other businesses (B2b).


Queensland Treasury

QR National



As we can see from previews examples, the same company give us information for costumers (passengers: routes, timetables and so on) and for businesses (contracts, projects and ect.)


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This is a great site that discusses:


  • Their own staff
  • Third parties (Disgruntled clients may make damaging comments)


  • Confidential (loss and disclosure);
  • Trademark infringement;
  • Copyright breach;
  • Privacy breaches, under the commonwealth Privacy Act and through poor control of a users privacy settings on SNS;
  • Discrimination claims;
  • Misleading and deceptive conduct under the Trade Practices Act;
  • Passing off;
  • Negligent misstatements;
  • Defamation;
  • Occupation and industry specific risks as they are contained in organisation specific legislation; and
  • Reputation risk.



SECTOR Travel Agency

SERVICE Making travel arrangements for clients

LEGAL RISKS Disclosing private and sensitive information such as:

  • Travel arrangements for famous individuals/celebrities
  • with whom they will travel
  • sleeping arrangements
  • hotel where they are staying

These risks are most relevant for travel agencies as all staff have access to computer travel files.


An employee may post on Twitter about a celebrity.

–          “Joe Bloggs and Jill Blatt will be snuggling up in a cozy suite at the Bali Hilton this weekend.”

–          “Bill Blum is holidaying with his secretary in New York.”

–          “Jack Brack says he is broke but he flies first class.”

An employee may post on Twitter about the employer which may prejudice their reputation/share price.

–          XYZ can’t pay the bills. Going broke.

–          XYZ is a racist.

–          The Xmas party was a riot. XYZ did bla bla bla.


–          Conduct information sessions to explain risky use of SNS.

–          Issue a code of practice for employees

–          Explain to employees that breaches to the code may result in the employment termination.

–          Such a code could include:

  • work tweets and private tweets should be kept separate
  • when using work related account after hours, maintain common law obligations of good faith and fidelity
  • when giving personal opinions, make sure that a disclaimer is inserted that denies it is the employer’s opinion.
  • don’t use conduct that was prejudicial to the employer’s interests.
  • using objectionable or insulting language.

Case Studies

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From the links bellow, I find that there are the benefits of Enterprise 2.0 :

  • Possibility to show and share information
  • Possibility to explain with ideas for employees out of different levels or news for clients (as examples)

Among the risks:

  • If somebody for fun on intentionally launches a damaging statement or “rubbish” idea, other people may spend time in unproductive way, getting distracted from main duties and getting distressed.

Take a look at links below for some interesting examples:

My First Steps


There are two themes (Web 2.0 and Enterprise 2.0) which I am interested in most.

What is Enterprise 2.0? Easiest answer is that the Enterprise 2.0 is bringing Web 2.0 into the office, but that is not really correct. In some way, Enterprise 2.0 is adding the social and collaborative tools of Web 2.0 into the office environment; on the other hand it also represents a fundamental change in how businesses operate.

Enterprise 2.0 changes structured order and creates controlled chaos (information which passed down from the top to the bottom, and suggestions made from the bottom to the top. So, information flows crosswise as well as up and down

There are some examples of how to use Enterprise 2.0:

–         The wiki is one of the most popular forms of Enterprise 2.0 (good as for small tasks, like keeping up with a staff directory or a dictionary of industry jargon and as with large tasks, like charting the development process of large products or holding online meetings.

–          The Blog can be provided a great role in an organization. It could be used:

(a)    to post company memos and frequently asked questions

(b)   to quickly asked and answered in the blog comments or to keep employees informed of major events about the company or happening within a department.

(c)    to provide top-to-bottom communication which management needs to provide, so staff can easily ask for clarification or make suggestions.

–          Social Networking provides a great interface for Enterprise 2.0. Social networking is uniquely qualified for not just providing an interface for the intranet, but also can add utility and help with the communication flow of multiple networks.

–         Social Bookmarking allows a person not only to store important documents and files, but also using a very flexible organizational system that will quickly allow them to put a document into multiple categories if needed.

–          Micro-blogging can be used as a collaborative tool to let teammates know what you are working on and to quickly communicate and organize a group.

What is Enterprise 2.0? (As the summary) It is release chaos in the office, but when done right, this chaos cuts the bonds keeping employees from good communication and increases overall productivity.

Web 2.0 for Beginners

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What is Web 2.0? It is a question with many different answers. There is no clear definition of web 2.0, and like many concepts, it has taken on a life of its own. But one thing is clear: Web 2.0 marks a fundamental change in how we use the Internet.

For Web 2.0 there are several tools and aplications, such as:

  • Wikis is a piece of server software that allows users to freely create and edit Web page content using any Web browser. Also it supports hyperlinks and has a simple text syntax for creating new pages and crosslinks between internal pages on the fly. So it is a group communication mechanisms that allows the organization of contributions to be “open edited” in addition to the content itself. Good to use by nontechnical users.
  • Twitter is a social networking and microblogging service that enables its users to send and read other users’ messages. Very simular to Wikis
  • Social networks is based on a certain structure that allow people to both express their individuality and meet people with similar interests, like Facebook, odnoklassniki and such more
  • Blogs – another feature of some social networks is the ability to create your own blog entries. While not as feature-rich as blog hosts like WordPress or Blogger, blogging through a social network is perfect for keeping people informed on what you are up to.
  • rss (most commonly expanded as Really Simple Syndication) – usefull piece of web-software, which helps to keep update your web-site, such as news, video and etc.
  • Social media – this cuild be a some website that doesn’t just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as some web-sites recommending movies to you based on the ratings of other people with similar interests.
  • Tagging – often used in social bookmarking, social news and blog entries to help users search for relevant content.
  • Podcasting (comes from combining the words “iPod” and “broadcast”) is an MP3 or other audio file delivered off a Web site via an RSS feed (BroadWave, Voices and etc)
  • etc…

But the main questions: how much usefull they are? how those can help us?

In the future I will try to answer on those questions…

Hello world!

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Hello everyone!!! 🙂

Here I will be talk about following tasks which I have interests in:

  • Web 2.0 and Enterprise 2.0;
  • software Systems Design in C++ possibly using Unix and Linux;
  • Network Planning using Ubuntu;
  • Industrial Electronics;
  • Power Engineering.

P.S.: if you find at any of this categories gramma or spelling mistakes – let me know about it as well 😉